AUDIENCE FEEDBACK
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our product has basic conventions of British Realism films, such as a council estate setting, regional accents, unknown actors and naturalistic lighting. The issue of family dispute represented in our film is a theme of importance in today’s society, as the relationship between family members is a subject that will affect a wide range of people. It also is an issue relating to our target audience of teen/young adults as the main character is of their age range so they can sympathise with her. This theme has been touched upon in films such as Fish Tank and Bullet Boy but has not been the main concern of the film, whereas our film, White City, would look into this issue in more depth.
In our film we have an emotional moment straight away creating enigmas and empathy towards the girl. This challenges conventions as we usually do not see much action this early on in a typical British Realism film. We felt by including an argument early on we would grab the audience’s attention, and make them want to watch more of the film as we felt, from audience feedback on our first cut of White City, that a teen audience would not feel obliged to continue watching a film if not much happens in the first two minutes. Audience feedback from our final cut was unanimously positive with comments being made on how the introduction of an argument and the cutting of scenes such as walking greatly improved the viewing experience.
2. How does your media product represent particular social groups?
Even though the main social group we chose to represent was the working class, we also chose to represent the relationship between a mother and daughter. Working Class or not, parents and children of this age tend to disagree with each other in the form of heated arguments and not sitting down, calmly resolving conflicts. I feel that our representation of this particular relationship, therefore, was rather realistic.
3i. What kind of media institution might distribute your media product and why?
3ii. Based upon your research into other Social realism films who might fund your production?
In our production we included the BBC Films logo to show that we would more than likely choose this company to fund our film as they are known for producing good quality Social Realism films and are really quite experience in this genre. Our target audience wouldn't also be some what familiar with the company and this may influence their decision when deciding to watch the film.
We also added the National Lottery Funded logo in our production as they often give funding to many British based film products. Until this year, the National Lottery gave funding through the UK Film Council, however, as the government has decided to scrap this scheme, we decided not to include their logo in our production so our opening was current and up to date. We could have added the BFI logo here, however, as of yet they do not have one which we could use.
3iii. Recent announcement indicate the government will be changing the way British film is financed. What impact might this have upon your production?
3iii. Recent announcement indicate the government will be changing the way British film is financed. What impact might this have upon your production?
As mentioned above, the demolishment of the UK Film Council and the transferal to the BFI may result in changed to the amount of finance British Film projects get from the government. It could mean there is stronger competition amongst new projects to get funding. The BFI may choose to give more finance to bigger projects, that are more likely to do well, or it could mean that smaller, more independant films are given more funding to increase their chances at thriving at the box office. If this was the case, our small, independant film would be given a larger budget which could be helpful in many ways, for example, improve the quality of the cast (e.g. more well-known actors which would attract a wider audience)
"From 1 April, the British Film Institute becomes the Lottery distributor for film in the UK UK
4. Who would be the audience for your media product?
The main audience will be British teenagers/young adults as it is a British film. Therefore they would be able to relate to the characters/situations/locations etc more easily than non-western cultures. Also, our production may not appeal to other cultures as the film holds no historical background or any significance which they may find appealing. Saying this, the secondary audience for our film varies quite considerably. Some viewers may be passionate about British Film and would be interested in seeing our production as it is of this genre. However, other viewers may identify with the parent, not the protagonist, and they, as well as the target audience, may have dealt with similar issues that the parent in our film is dealing with.
5. How did you attract/address your audience?
6. What have you learnt about technologies from the process of constructing this product?
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
